A little TOO LATE, maybe?
In a recent interview, SoundCloud founder Eric Wahlforss said that DJ mixes will no longer get taken down from the streaming service for copyright infringement.
The interview, done with German outlet Groove and translated and cleared up by FACT, stated that SoundCloud made deals with the proper licensing publishers — like Germany’s licensing giant GEMA — to make sure mixes will be able to stay on the site and not get taken down by their automated tool that scans the site for licensed songs.
DJs could previously only make mixes with material that wasn’t asked to be taken down by SoundCloud or with songs they had permission to use. You were allowed a couple strikes on your account (on some occasions) before your account was terminated, but some accounts were terminated all at once for having too many mixes up.
This is a nice move for SoundCloud, but it may be too little, too late for the streaming service as its lost tons of trust amongst the music community.
SoundCloud recently introduced SoundCloud Go — a paid part of the service that doesn’t feature ads. There were talks of Spotify buying SoundCloud, but Spotify recently backed out because of licensing issues.