Via Mic…

Finally, some good news for the cross-section of hip-hop and USPS fans: the post office is commemorating the genre with a new line of Forever stamps. The Postal Service has teamed up with the Bronx’s Universal Hip-Hop Museum to release a pane of 20 stamps that “features four elements of hip-hop: MCing (rapping), b-boying (break dancing), DJing and graffiti art.”

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There’s always reason to be skeptical of snazzy branding moves, especially in the wake of calls for change much more significant than branding. But also: it’s the post office! The USPS is having a tough time of it right now and more or less fighting for its life, so they’re allowed to be corny. We don’t want to imagine a world without the post office, and independent artists in hip-hop and all other genres would suffer immensely if the government allows it to die. Nothing wrong with some cringe in service of the greater good.