Hip Hop stamps that might save the post office…

Via Mic

Finally, some good news for the cross-section of hip-hop and USPS fans: the post office is commemorating the genre with a new line of Forever stamps. The Postal Service has teamed up with the Bronx’s Universal Hip-Hop Museum to release a pane of 20 stamps that “features four elements of hip-hop: MCing (rapping), b-boying (break dancing), DJing and graffiti art.”

There’s always reason to be skeptical of snazzy branding moves, especially in the wake of calls for change much more significant than branding. But also: it’s the post office! The USPS is having a tough time of it right now and more or less fighting for its life, so they’re allowed to be corny. We don’t want to imagine a world without the post office, and independent artists in hip-hop and all other genres would suffer immensely if the government allows it to die. Nothing wrong with some cringe in service of the greater good.